Q-Shop

Sahara Q Shop, a venture of Sahara India Pariwar, claims to offer completely adulteration-free, 100% quality consumer merchandise products in 73 categories, such as staples, processed foods, personal case products, home case products, general merchandise and lifestyle products, at most competitive prices. It's TVC recently aired on Television had major Indian Cricketers like Sachin, Dhoni, Virat and Yuvraj. There cricketers surely have a very strong public appeal and people tend to believe what they say, at least the Indian do. Having them in the TVC itself speaks of how sure Sahara might be of their new venture.

In the ad, these cricketers arrange for the death rituals of people who are buying or consuming products that are supposedly adultered, the ad is then concluded with MS Dhoni stating its purpose. Since, recently in Aamir's Satyamev Jayate the masses have seen the problem of adulteration and its consequences, entering the market at this point of time may prove to be beneficial to them. And with building the association with Sachin and Dhoni, the be makes a complete bang on the viewers. Let's see if Q Shop really works with the people or get clean bowled !.

According to PTI, now, BCCI goes to stop this ad from televisions because this ad shows the cricketers who arranges for the death rituals of people who are buying or consuming products that are supposedly adulterated..